700+ participants
Digital Accessibility for Content Creators
Learn how to create digital content for websites and social media that is understandable and accessible to everyone.
4,9 Star rating
Happy customers
What to Expect
Digital accessibility is no longer a ‘nice-to-have’; it’s a legal mandate and the defining characteristic of clear, professional, and responsible communication.
In today’s digital landscape, inclusive content is non-negotiable. This focused workshop is specifically designed for content creators and editors who need to ensure their work is accessible, compliant, and reaches everyone.
What You Will Master:
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Accessible Content Fundamentals: Learn what is significant for text, images, links and so on, and how to use media effectively to create effortless reading experiences for all users.
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Structure for Clarity: Discover techniques to structure your content so it’s inherently easy to understand and navigate.
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Beyond the Website: Accessibility doesn’t stop at your CMS. We’ll provide practical, actionable tips for accessible social media marketing and creating compliant documents, making your entire communication ecosystem inclusive.
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Compliance Made Easy: Move beyond theory. Through real-world examples and hands-on exercises, you will learn the step-by-step process to make your online communication not only user-friendly but also legally compliant.
You will gain the confidence and expertise to publish content that is compliant, reaches a wider audience, and immediately elevates your professional credibility.
What You’ll Learn
Understand Legal Requirements
Stop guessing about compliance. We will clearly explain the specific accessibility requirements that apply to your content, providing you with the legal clarity and practical steps needed to meet (and exceed) WCAG standards.
Recognize and avoid Barriers
Through real-life examples you will gain critical insight into how common digital barriers arise. You’ll learn to look at your content from a new perspective, equipping you to identify and eliminate accessibility blockers before they ever impact a user.
Create Accessible Texts, Images, and Videos
We’ll show you exactly what matters when crafting accessible content, covering best practices for writing clear texts, alt descriptions, links, and headings. You’ll learn how to use images, videos, captions, and transcripts effectively, ensuring your content is clear, universally accessible, and provides the added benefit of being highly SEO-friendly.
Accessibility on Websites
This section is dedicated to hands-on application: You’ll master how to generate fully accessible content directly within your CMS and use quick, straightforward tools to audit your pages, ensuring you catch and resolve accessibility issues early.
Accessible PDFs and Documents
We give you an overview of what it takes to create compliant PDFs, alongside how to check them yourself quickly using straightforward, easy-to-use auditing tools.
Accessible Social Media & Marketing
We also cover how to make your entire marketing outreach accessible. Learn practical, actionable techniques for social media and newsletters, ensuring your communication on platforms like Instagram and LinkedIn is compliant, from using accessible hashtags and emojis to managing video content.
Why People Love Our Workshops
Katharina Petschner
"The workshop was very well structured, and the content was presented clearly using practical examples. I immediately installed and tried out the recommended browser extensions and bookmarklets — super helpful!"
Katharina Oberrecht
"I learned a lot and have been doing many things differently since then. The workshop was extremely professional and customer-focused. You can tell the team truly cares about the topic — 5 stars from me, and it was fun too!"
Who shold participate
Content Creator
Make your content usable for everyone while simultaneously raising the overall quality and professional standard of your work! You will gain the precise skills to structure and prepare every piece of content—texts, images, and videos—ensuring they are technically sound, instantly clear, and easy for every single user to understand.
Copywriters & SEO Specialists
Are you a professional writing content for websites, landing pages, or campaigns? This module is your essential guide. You’ll learn how to optimize your content so it achieves the critical dual goal: being not only highly search-engine friendly (SEO) but also technically accessible. This integration significantly improves performance, usability, and your overall search ranking.
Freelancers
If you aim to increase your market value significantly and elevate your projects to a true professional standard, this course is essential. Accessibility is no longer a niche requirement; it has become the key quality standard in digital communication. By mastering it, you demonstrate that you are a forward-thinking professional who works precisely and delivers future-proof, lasting results.
Agenda
Knowledge & Practice
Legal Requirements and Standards
Learn about the legal requirements and international standards for digital accessibility, including the Web Content Accessibility Guidelines (WCAG), the EU Accessibility Directive, and the European Accessibility Act (EAA).
Fundamentals of Digital Accessibility
What do all digital channels—social media, websites, and documents—have in common? They rely on the same building blocks: text, headings, links, and images. We’ll show you the essential accessibility rules for each element. Plus, you’ll gain critical insight from a live screen reader demonstration, giving you a hands-on understanding of how assistive technologies make digital content truly usable for people with disabilities.
Accessibility on Websites
We’ll show you exactly what makes an article accessible to everyone. Using a typical WordPress blog post as our example, you’ll learn step-by-step how to identify, locate, and fix every barrier in your web content.
Accessible Social Media
Get a practical overview of how to make your content accessible and easy to understand on platforms like LinkedIn, Instagram, and Facebook. We’ll cover strategies for all media—text, images, and videos—so you can ensure your posts are inclusive and reach the widest possible audience.
Quick Overview: Accessible Documents
While achieving full accessibility often requires specialized tools like Acrobat Pro, you can still make your documents as accessible as possible using everyday programs like Word or LibreOffice. We will guide you through the most critical principles for document accessibility and show you how to apply them effectively and realistically in your daily workflow.
Previous Knowledge
Basic digital skills
To get the most out of the course, you should be comfortable working with your preferred content creation tools or CMS (such as WordPress, social media platforms, or Word). No coding or technical background is needed.
No prior accessibility knowledge required
You don’t need any previous experience with digital accessibility. We start with the fundamentals and guide you step-by-step through everything you need to know to confidently create content that is accessible and fully compliant.
Book your Training now!
What’s included
- Practical knowledge of digital accessibility from over 3 years of experience
- A certificate of participation
- Small groups of max. 10–15 participants
In-house Workshop for Your Team
We offer specialized, online workshops tailored specifically to your company’s unique needs and digital presence.
Before the workshop begins, we invest time to ensure maximum impact:
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We collect your team’s specific questions and challenges.
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We review your existing content (blog posts, PDFs, or social media channels).
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We conduct a preliminary accessibility check of your core website.
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We gain insight into your internal content creation workflows.
This pre-workshop preparation ensures we tailor the training directly to your daily work, allowing us to provide targeted, immediately actionable support for your team’s precise challenges.
Through this customized approach, your team will not only grasp the fundamentals of digital accessibility but will also learn how to seamlessly integrate accessibility into everyday processes. This ensures a long-term, sustainable improvement in compliance and quality across all your future projects.
trainer
Christiane Hackl
Expert in CommunicationJane is a communication designer who has been exploring how to communicate clearly and design efficiently since her university days. Her work is always driven by a desire to create common ground fostering better collaboration and greater empathy among people.
Nina Jameson
Web-ExpertNina has contributed to both small and large software projects, working with teams of all sizes. She uses her expertise to help you understand the technical details of digital accessibility and put them into practice effectively.
Frequently asked questions
Do I need any prior knowledge to participate?
No, you don’t need any previous experience with digital accessibility to join. We’ll guide you through everything step by step.
I’ve already attended a workshop on accessibility is this one still for me?
If you already have experience in digital accessibility, feel free to get in touch with us directly, and we’ll help you find out whether this workshop is still a good fit for you. Just email us at hallo@gehirngerecht.digital
Is the Workshop only available in English?
We offer workshops in English and German. If you want a workshop in German, please visit our German website!
How much, does it cost?
Our workshop costs around €375 per team member. We will charge a maximum of 7 people, even if 12 people attend.