WCAG 3.2.4: Consistent Identification

Back to all WCAG criteria

OVERVIEW

Effort:

Complexity:Easy
Duration:Slow

Important for:

Content

To WCAG:

3.2.4 Consistent Identification

What's it about?

Recurring components on different pages must be named consistently so users can more easily recognize familiar functions.

The visual appearance should also remain consistent. For example, a heart icon used for Wishlist in one place must not suddenly be used for Like somewhere else.

How to

Depending on your situation, you can implement one of the following options to meet the criterion. For a deeper dive, please refer to the linked WCAG techniques.

Consistent naming
If a button has the same function on multiple pages, it should also have the same name everywhere. To access the account, for example, the button should not be labeled “Go to account” on one page and “Go to profile” on another.
Technique(s):
- G197: Using labels, names, and text alternatives consistently for content that has the same functionality

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